Research

 

In order to implement a successful SEO campaign, we perform in-depth research on your brand, target audience and market position in comparison to those that are ranking. This aspect of the process includes specific consumer insights, competitive analysis and technical audits of your current site structure and your competitors' sites. Our Enterprise SEO team will also identify keyword trends in each stage of the purchase process as well as geo-specific search trends.

 

Research Findings

 

Once we have combed through all of the research, we present you with a technical audit, search insight report and keyphrase strategy. These analyses delve into your current website structure, proposing a plan of action for an effective SEO campaign that targets user experience and search engine ranking improvement.

 

Content Strategy

 

Our content team works with SEO to implement the plan of action, building out a technical and creative strategy through on-site and off-site content optimizations.

In addition to the technical foundation laid by the SEO team, your campaign is bolstered by ongoing blog creation, guest blogging and press releases that boost rankings and increase your brand authority through quality content.

 

Reporting

 

Every month your dedicated account manager will provide a detailed report of every KPI associated with your SEO campaign. This is meant to keep you informed on what our SEO efforts are doing for your brand and also gives us insight for the keyphrase strategy and content creation process.